DOWNLOAD THE FULL MEDIA PACK HERE (Adobe Acrobat Reader required)

THE BOOK: ADVERTISING & SPONSORSHIP OPPORTUNITIES

The GOOD Shopping Guide can provide the ultimate endorsement of companies' Corporate Social Responsibility.

The GOOD Shopping Guide is the perfect advertising platform, for reaching individuals actively looking for the most ethically progressive products and services available. Companies of good ethical standard can advertise in the Guide to amplify the fact that they have scored well in our ethical audit.

Core Readership

• 'Caring UK'
• ABC1 Adults
• 25-55 year olds
• Opinion formers
• Decision makers within homes and businesses
• Purchasers of Organic and Fair Trade products
• Estimated annual readership of 150,000

Distribution

• Mainstream bookshops, including: Books Etc; Waterstones; Blackwells; Borders
• Independant bookshops and cafes
• Through NGO's, including: Friends of the Earth; Christian Aid; World Development Movement
• From Amazon.co.uk and TheGoodShoppingGuide.co.uk
• Festivals & Events
• Through reader offers in likeminded publications like Earth Matters and Ergo

Rate Cards

Display Advertising Rate Card

DPS
guaranteed position = £14,970
run of press = £9,980

Full Page
guaranteed position = £6,237
run of press = £4,990

Half Page
guaranteed position = £3,119
run of press = £2,495

Classified Advertiser Section Rate Card - 'The Ethical Marketplace'

Half Page £450
Quarter Page £230
Eigth Page £120

Main Section Sponsorship eg. GOOD Home

Includes your logo and contact details on each editorial page (22-52 pages - depending on size of section) Includes a DPS within the relevant section or 2x pages Cost £16,950 - £19,960
Product Section Sponsorship eg. Soft Drinks
Includes your logo and contact details on each editorial page (3-4 pages) Includes full page ad Cost £7,485

Notes

All adverts are full colour Charities / Not for profit organisations received a 20% discount on the above rates. VAT will be charged at the prevailing rate, currently 17.5%

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THE BOOK: MECHANICAL ADVERTISING SPECIFICATIONS

Trimmed page size:  160mm wide x 205mm high
Plus 4mm bleed all round:  168mm wide x 213mm high
Binding:  Perfect bound
Cover:  4 colour 300 gsm matt coated board
Text paper:  4 colour printed on 115 gsm paper
Extent:  368 page interior, 4 page cover

Full page with border:  144mm wide x 193mm high
Full page (*plus 4mm bleed all round):  160mm wide x 205mm high (*168mm wide x 213mm high)
Half page portrait:  70mm wide x 193mm high
Half page landscape:  144mm wide x 94.5mm high
Quarter page protrait:  70mm wide x 94.5mm high
Eighth page landscape:  70mm wide x 45.125mm high

Artwork:  Please supply artwork in PDF format to ensure greatest accuracy (or if not possible then EPS with fonts embedded; or TIFF; or in the following applications - supplied with all fornts and images used: Quark Xpress 4.1 or older, InDesign CS2 or older, Illustrator 10 or older, Photoshop 7 or older).  Image file should be at least 300dpi, full-size and set up as CMYK (4 colour; cyan, magenta, yellow, black) with bleed where necessary.

Copy Deadlines Please runs occur throughout the year. Call 08452 576818 for latest copy deadline.

Please send all artwork to admin@ethical-company-organisation.org

Download the ad specs here.

 

ONLINE: ADVERTISING & SPONSORSHIP OPPORTUNITIES

Sponsoring The GOOD Shopping Guide website, gives you the opportunity of reaching a core audience of ethical shoppers, who can link directly to your website. Listed below are the various sponsorship options available. Only companies of good ethical standard can become our online partners.

General Information Pages Featured Sponsor

• Mini-banner on home page and general information pages ('The Book', 'Buy The Book', 'Newsletter', 'Ethical Shopping' home page) linking directly to your website
• Exposure to all users of the website, including consumers, businesses and journalists
• Cost = £400 per calendar month

Online Shopping Main Section Featured Sponsor

• Mini-banner on each page within the section, linking directly to your website
• Expose users to your brand, while they are looking to purchase online through the relevant section (Gifts, Food and Drink etc)
• Cost = £200 per calendar month per section

Online Shopping Sub Section Featured Sponsor

• Promoted as one of The GOOD Shopping Guide approved ethical brands, including a mini-banner linking directly to your site or purchase point
• Gives you the opportunity to highlight your ethical status, at the same as linking shoppers directly to purchase
• Cost = £100 per calendar month per section

Copy Requirements for Mini-banner

Sponsors simply supply us with up to 30 words about your brand/company and your logo, which we will then put together as a mini-banner which links directly to your website.

Your logo should be supplied to us in a JPG or GIFF file to the following dimensions 50x170 pixels.

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DOWNLOAD THE FULL MEDIA PACK HERE AND THE AD SPECS HERE (Adobe Acrobat Reader required)

Contact Kat Alexander on 0845 2576818 for more information

Link back to Ethical Company Organisation home page.